PUR JUMBO SOURZ: The Future of Gum is Clean, BIG, BOLD and BETTER-For-You!

PUR Gum has always helped consumers CHEW BETTER GUM with clean ingredients, and incredible taste. Now, PUR JUMBO SOURZ, delivers innovation to the gum category with sour flavours, a JUMBO sized-chew, and a clean label consumers crave. 

Available in two epic flavoured variety bags:  Blue Raspberry & Watermelon and Strawberry & Grape.  A truly layered flavour experience, each piece starts off fruity and sweet before delivering a pleasant sour punch that leaves taste buds tingling.   

The JUMBO format is equally innovative. These pieces are 3x bigger than our regular gum, offering a satisfying chewing experience and bubble blowing ability reminiscent of classic gumballs but made with better-for-you ingredients.   

At PUR we KICK ASPARTAME.  PUR gum contains no sugar, no artificial colours or flavours, and no artificial sweeteners like acesulfame-potassium, sucralose or aspartame (a possible carcinogen!).  

PUR is 100% sweetened with xylitol, a natural sweetener that supports oral health and has other health benefits. PUR is non-GMO, NGP verified, Gluten-Free, Soy-Free, Nut & Peanut-Free, Vegan, Keto-Friendly and Diabetic friendly because it doesn’t affect the glycemic index.  

The sour candy market is booming—projected to more than double from $1.5B to $3.1B in the next 5 years. This growth is fueled by younger consumers craving bold, intense flavours, and millennials seeking nostalgic treats with a better-for-you twist. PUR JUMBO SOURZ is uniquely positioned to capture this momentum. PUR drives gum category growth with our clean-label formulas drawing in new consumers while re-engaging lapsed users who've been looking for healthier gum options. 

Already the #1 gum brand in Natural channels, PUR is the fastest growing gum brand in North America. 

Go JUMBO. Go clean. Go SOURZ. Delight consumers taste buds and deliver sweet sales!