Ecotrend BlogSupplementsNordic NaturalsJANUARY 17, 2020LEADERSHIP. INTEGRITY. PASSION.Our story begins in Arctic Norway, where Nordic Naturals’ founder and CEO Joar Opheim grew up. When Joar came to California to complete his MBA, he noticed that the pure omega-rich cod liver oil that Norwegians rely on to stay healthy was nowhere to be found. Low-concentration fish oil with an awful taste was all the market had to offer, but Joar knew he could make a difference. With each trip home, he would fill an extra suitcase with bottles of his favourite fish oil to share with friends in the U.S. This deep desire to share the power of pure, fresh omega-3 nutrients inspired Joar to found Nordic Naturals back in 1995, and still drives the company today. Nordic Naturals now offers more than 200 products in a variety of formulations for adults, kids, athletes and pets. We’ve received more than 80 awards for product quality and brand excellence, and we remain the #1 omega-3 fish oil in the U.S. There’s a simple reason why: WE LOVE WHAT WE DOWith over 20 years experience making good on the promise of great health, we believe that no challenge is too great. Just as we’re guided by the latest research and technology, we also hold fast to our company’s founding heritage. Both keep us focused on serving generations of healthy people across the globe. DOING WHAT’S RIGHT AT ANY COSTAlong the way, we’ve stayed mindful of our impact on people and the planet—they are our inspiration! We carefully manage our business, so we can offer our customers the purest essential nutrients, made with manufacturing technologies and business practices that are sustainable well into the future. As a family-owned company with no shareholders to answer to, we’re unique in our ability to do it right at any cost. Over time we’ve added high-quality, foundational nutrients like gummies, vitamins, and probiotics to our product line that, like omega-3s, are essential to health. All of our products are, and always have been, non-GMO, sustainably sourced and manufactured, and third-party tested for purity. We never use artificial flavours, colours, or preservatives, and all of our formulations are research supported and responsibly dosed. Learn more about our products and company at nordicnaturals.ca.
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